Mozilla Firefox OS Developing Strategy

Strategy Behind Developing Mozilla Firefox OS: Mozilla who are the makers of the popular Internet browser Firefox has begun to challenge Google and Apple in the smartphone operating system market.

Mozilla has announced yesterday the first phone to run on the Firefox OS operating system. The organization said they had persuaded 18 global network and 4 phone manufacturers support for FireFox open source mobile operating system OS. However, the technology for that as it was not enough to dislodge strength of Google Android and Apple iOS but at least can also ensure FireFox OS is not overshadowed by the market launch in the second quarter.

Since this summer the first Firefox OS phone of four manufacturers Alcatel, ZTE, LG Electronics, and Huawei will be sold through the network America Moovil, China Unicom, Deutsche Telekom, Etisalat, Hutchison Three Group, KDDI, KT, MegaFon, Qtel, SingTel, Smart, Sprint, Telecom Italia Group, Telefonica, Telenor, Telstra, TMN and VimpelCom.

Mozilla does not like the competition. The company used its software is not to please the shareholders but to promote openness on the web. Part of the Mozilla effort to improve the mobile web standards for everyone. Firefox not currently be running on iOS, and also is not the default browser on Android. That's why Mozilla decided to build Firefox OS in 2011 under the project called Boot to Gecko.

Firefox OS will be in Firefox Marketplace, an app store opened which would have applications Firefox as game Cut the Rope, game Pogo's Poppit of EA Games, Time Out, SoundCloud, Nokia Here, Twitter, Facebook, Airbnb, and Disney Mobile Games.

Mozilla confirms Firefox OS will be very friendly to developers. This mobile platform based on open-source mobile platform, developers can download the source code of the platform and customize as you wish.

Firefox OS is open source software and web based so the third-party developers will be comfortable selling mobile applications without having to share revenue with Apple or Google.

In addition it can run on devices with low hardware configuration than other smartphones on sale today.

"The mobile industry is a need for a new operating system, truly open and competitive, support options for developers and users," said Jay Sullivan, senior vice president in charge of product Mozilla said.

Unlike Google and Apple's OS is built from proprietary technologies, Firefox OS using HTML 5 standard built-in web services. That means that anyone familiar with the web programmers can create applications Firefox OS.

Although there are advantages such as developer-friendly and can run "yum" on the low-end smartphone, which means the product will be sold cheap, but Mozilla, a non-profit organization - still facing fierce competition.

According to analyst firm Gartner, by quarter 4/2012 of the past, Google's Android software is distributed for free, widely available to manufacturers from Samsung to HTC phones, nearly 70% of global smartphone market share .

As for Apple, the company created the smartphone market with the launch of the iPhone in 2007, has nearly 21% market share.

"The real barrier is no longer located in the more technical aspects, that is the scale," said John Jackson, an analyst at research firm IDC said. Mozilla will have attracted large amounts of consumers and application developers if hoping to avoid the fate of the mobile operating system is also very promising Palm's WebOS which is owned by HP.

Moreover, the low-priced Android phone and the old iPhone model still attractive, even companies like Microsoft and BlackBerry are attractive not only users but also developers.

Mozilla's initial strategy is to compete on the "emerging economies" in Latin America, Eastern Europe and Asia, where many users are still using the older phones and have not upgraded to the line more expensive smartphones, touch screen and high-speed Internet connection.

The first Firefox OS phone models will be sold this summer in Brazil, Columbia, Poland, Venezuela, Serbia and Spain. In Spain, the first Firefox OS phones will be sold Telefonica network with wholesale price of $ 100. The price that consumers will pay for the phone model will vary depending on each market, and depending on the product sold there comes a contract to use the services of the network or not.

While both the iOS and Android platform is now supported on both smartphones and tablets, Mozilla said it is not intended to develop Firefox OS for tablets by almost all partners are interested in version phone.

Current, Mozilla is mainly based on ad revenue Google search. Google to share ad revenue with Mozilla when people use Firefox to search. It is not clear Mozilla's Firefox mobile OS strategy how to make money, even though they say not interested in profit but still have to have revenue to pay for its 320 engineers and to pursue open Web tasks of the company.

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