Native vs. Hybrid Mobile Applications

It is an application for smartphones that is integrated in the device. WhatsUp , for example, is a native of instant messaging.

The native applications developed in different programming languages ​​depending on the device you are going to use.

Simply have the application installed in the end it is an advantage. The same icon is a shortcut by which we do not have to type in the web address to access it. On the other hand, mobile app stores like the App Store or Google Play to find applications more easily than if we looked anywhere.

One of the most interesting advantages of these applications is that they can access certain phone features, such as the camera and so can take advantage of these resources. An example would be the flashlight app that uses the camera flash. Moreover with few exceptions, an internet connection not required.

Allow sending push notifications. This ability is very interesting and sometimes not utilized as much as it could or used too. Push notifications allow you to send messages to the user to suggest actions: update of the app, shopping, updating content, etc.

Shopping within the Apps. Usually made through the smartphone user account so they are quick and easy. The user does not need to use credit cards.

Among the best-known disadvantages, we find the need for the user to update manually the need to develop an app for each marketplace and the validation thereof. These disadvantages are no nonsense in fact met a few days ago for AppGratis, an app that has been removed from Apple's marketplace and had over 12 million users.

As basically are contrary to those of native applications we will explain in summary:

They can be viewed on any mobile device without creating different apps. Updates the developer and does not need the user to update the web. 

Do not pass a validation process. Not appear in the markets and applications that are lost potential users. May require a greater marketing effort. Internet connection required whenever you want to use.