Learning from Verizon's Experience: 5 Lessons for School Leaders About Social Media

Posted by Unknown Jumat, 30 Desember 2011 0 komentar
Verizon’s decision to not charge customers a $2 convenience fee is a lesson about power of social media, for all of us, including 21st century school leaders.(See MSNBC’s Article “Verizon Drops $2 Convenience Fee.”) As authors Randy Beal and Judy Strauss write in Radically Transparent: Managing and Monitoring Reputations Online, “The Internet provides a megaphone for the disgruntled---with no entry barrier, little legal accountability, instant commentary, full multimedia communication, and a free distribution channel to millions worldwide.” Verizon heard that megaphone and decided to let customers know they were listening.


When Verizon decided to announce a $2 fee, they ran right into thousands of consumers yelling loudly through the power of social media. As a Verizon customer, I even joined in a bit myself. Ultimately though, Verizon did what is probably the smartest thing they could do. They issued a statement that said, “At Verizon, we take great care to listen to our customers. Based on their input, we believe the best path forward is to encourage customers to take advantage of the best and most efficient options, eliminating the need to institute a fee at this time.” That is probably a textbook answer and response to a crowd empowered by social media. The company did not continue to try to defend the fee. They immediately acknowledged a change in course. That alone demonstrates one important principle described by authors Beal and Strauss, and that is: Your customers have to feel like you are listening to them. By announcing their plans to not charge a fee they clearly demonstrate their willingness to listen. Verizon should gain more positives from this response than any 2 dollar fee would ever give them.

The whole Verizon incident illustrates perfectly what Beal and Strauss say in Radically Transparent about the 21st century medium, “Social media are like word-of-mouth on steroids.” Businesses have known for a long time the power of plain word of mouth. Schools and their leaders would do well to pay attention to this power too.

Besides some great lessons for those studying the power of social media and marketing though, there are lessons for 21st century school leaders from the Verizon Incident too.
  • There is a conversation online about you or your school/district and you may not know it is even happening. Beal and Strauss advocate for taking steps to listen to this conversation. In a previous post, (The Oft-Ignored 21st Century Leadership for School Leaders), I offered some suggestions on how to do that. Yet, too many school leaders, from the district level to the school level, are still ignoring social media and considering it a fad. They spend too much time finding ways to limit access to it and dismissing its impact, when they should embrace and accept it as a fact of life. The bottom line to this one is simple: ignore that online conversation to the peril of your school and perhaps yourself.
  • Even though there is a conversation about you or your school/district online, you can’t control its direction. Too many school leaders and policymakers still think they can control the direction of this online conversation. They create all manner of rules and laws trying to keep the conversation at a minimum. They even try lawsuits when something is said that is objectionable. Ultimately, neither rules, policy, nor lawsuits are going to stop that conversation. Instead, 21st century school leaders need to learn how to respond effectively to social media. They need to fight fire with fire so to speak.
  • You cannot control that conversation; the best you can hope for is to effectively respond to it. What does an effective response to a less-than-flattering social media posting look like? Well, those using social media don't like spin. They don't like attempts to hide behind the law or authority. The best way to respond is perhaps to open up and be what Beal and Strauss call "being radically transparent." That means being honest with people and not looking like you are still trying to hide something. That means being as honest as possible and avoiding "educationalese" or jargon. 
  • Be careful of your response to that conversation. As Beal and Strauss point out, “The Internet community comes down hard on those who employ conversation spin, control, manipulation, or spam.” Should we find ourselves in a "Verizon-like-situation," a careful, well-thought-out response is a must. Social media has created a “no-spin zone” of sorts where spin is at your own risk. Taking time to plan a response is a must. There is no room for knee-jerk answers.
  • As Beal and Strauss emphasize repeatedly in their book, “Be radically transparent or risk your reputation and top line.” This means using plain language, being sincere, and being candid. No generic marketing messages allowed. Welcome responses and feedback. As school leaders you have to work hard to build relationships with your community through social media, and that means being transparent.
Recently quite a few people and organizations have run headlong into the power of social media. Besides this event with Verizon, Bank of America found out firsthand the power of social media when it proposed additional fees on its customers. Then there was Lowes and its decision to pull ads from the Muslim American reality show. They also found out about the "steroid-effect" of online communication.Finally, ask Governor Brownback of Kansas, his staff,  and the poor principal who tried to force student Emma Sullivan to write that letter of apology. In every single one of these instances, an organizational or personal reputation was on the line.The one thing in common is how the organization or individual responded and resulting effect on their reputation. Social media is here to stay, and school leaders who learn to effectively use it will be more successful communicators to their stakeholders and they may perhaps head a reputation crisis too.

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Best iPhone Apps for 2011 from Lifehacker

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Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Looking to power up your iPhone with the best free and cheap apps out there? Our second edition of the Lifehacker Pack for iPhone rounds up our favorite must-have iPhone applications.
The Lifehacker Pack is a yearly snapshot of our favorite, must-have applications for each of our favorite platforms. If you're curious to see how things have changed this year, here's last year's Lifehacker Pack for iPhone.
Looking for an app in a specific category? Use the links below to jump around.

Productivity
Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Simplenote

Simplenote is a key component in the holy grail of ubiquitous text capture, and rightfully so. Simplenote allows for speedy note entry on your iPhone, plus it syncs with the likewise free Simplenote service so your notes are always available wherever you want them.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

TripIt

If you haven't used TripIt to manage your travel itineraries, you've been missing out. We've already discussed its merits, but the free iPhone app makes it even easier to manage your trip. It's a natural extensions of the service, since if you're traveling it's more than likely that you're not at your computer.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Hipmunk

If you need to book a flight and/or a hotel, Hipmunk provides an agony-free search with lots of great features. You just decide where you want to go and you'll get results organized any way you want. Hipmunk can even tell you if there's Wi-Fi on your flight, plus a whole lot more.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Instapaper and Read It Later

Instapaper and ReadItLater both serve the purpose of saving web content for later reading, and both offer free and paid versions, but they're still notably different. Instapaper offers you a straightforward and simple way of reading saved content. ReadItLater is a little more feature-rich. Both are great options and you can try ReadItLater for free.
Download Instapaper or ReadItLater Free / ReadItLater Pro

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Reeder

When it comes to browsing your news feeds, Reeder is the way to go. In addition to a really pleasant, easy-to-use interface it comes with plenty of features to make feed reading better. In addition to Google Reader sync, it provides Readability support so the full text of an article is a lot easier to read. You can also easily share articles and save them to read later in services like Instapaper. Reeder covers all its bases and does its job well.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Dragon Dictation

Apple's voice recognition handles a few tasks but misses some key features that Dragon Dictation helps to fill in. If typing is not an option, or you're just feeling lazy, Dragon Dictation will type it up for you. You can send a text message or an email directly from the app, and it also integrates with Facebook and Twitter. Although not perfect, Dragon Dictation is surprisingly accurate and will let you correct any mistakes it makes.
Download Page

Internet/Communication
Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Atomic Web

If you've found Mobile Safari to be a bit lacking, you're not alone. Atomic Browser can help, providing true tabbed browsing, private browsing mode, user-agent spoofing, and a ton of features you've come to expect as part of your web-browsing experience.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Skype

Skype has come a long way since it first hit the iPhone. Initially it was only good for calls over Wi-Fi, but in the past year they've added calling over 3G and video chat. The quality is pretty good for video and audio. While there are plenty of calling alternatives, Skype has become the most solid and versatile option.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Google Voice

Initially, Google Voice had an on-again-off-again relationship with the iPhone, but now it's here to stay. If you're a member of the service, the app will let you tap into your account to check your voicemail and text messages. Additionally, you can send messages and make calls from your Google Voice number. Because the iPhone is pretty locked down, you can't use Google Voice as your default dialer but it's about as good as you could expect given the restrictions.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Imo Instant Messanger

Instant messaging on your phone can get a little bit overwhelming, as a touchscreen phone isn't made for rapid text-based communication with many people. Nonetheless, Imo does a really good job at helping you keep up with an influx of text messages. It has a really simple interface that's easy to navigate, support for practically every IM service you could want, keeps a searchable chat history, and a lot more.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

TextFree

If you don't like paying a ridiculous amount of money for small amounts of data, Textfree Unlimited lets you send and receive text messages at no costs. You can even set up a phone number specifically for the app. While Textfree used to only provide free text messages, now the app is free as well. The trade-off is that you get ads, but you have the option to pay to remove them.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

LucyPhone

Another great minute-saver is LucyPhone (check out our quick review), the app that waits on hold so you don't have to. If you're calling a popular business, LucyPhone's directory may even save you the step of going through the phone tree to get to the right department. While you might confuse the customer service representative on the other end, LucyPhone takes all the pain of waiting on hold—including the loss of your mobile minutes.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Facebook

The official Facebook app on the iPhone is great for general updates and messages, but it becomes especially useful when all your contacts flood in. If your address book is missing a number, just find your friend in the Facebook app and click the call button. You can also keep track of events, check your news feed, and edit your profile.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Tweetbot

Tweetbot is an excellent Twitter client. It provides many of the features you'd expect and can get for free with the official Twitter app but with a smarter interface and some added functionality. Tweetbot has its own handy gestures for better navigation, customization options, push notifications with Boxcar (also part of this pack), and a lot more. It might be a little pricey for some at $3, but if you're a Twitter addict you probably won't mind.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Google+

When Google launched their social network, they knew it would be unwise to do so without great mobile apps for their own Android platform and Apple's. In some ways, thanks to the app's simplified interface, it's easier to use than the Google+ site itself. Getting around is really simple and it provides notifications to keep you up-to-date on all your activity. If you're currently using Google+, it's pretty much a must-have.
Download Page

Location-Aware
Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Maps

While Android's version of Google Maps blows it out of the water, the built-in Maps application on the iPhone is still pretty great. Drivers can check real-time traffic and get simple directions to just about anywhere. Even if you don't drive, walking and public transportation directions are available. With street view integration and a few other neat features, Maps is easily one of the most useful apps on the iPhone.

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Fuel Finder

If you need gas, Fuel Finder can tell you where to go. All you have to do is choose what's most important to you—distance or cost—and it'll locate several gas stations for you. You can even filter by gas type if your car has specific needs. Once you find what you're looking for, it'll use the built-in Maps application to show you how to get there.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

RunKeeper Free

You have quite a few fitness apps to choose from on the iPhone. One of those happens to be RunKeeper, and lucky us, it has a great free version. RunKeeper uses your iPhone's GPS to track your run and provide you with statistics, giving you the statistical benefits of a treadmill when you're outside the gym. It integrates with your music library and lets you share your activities. While the built-in Nike+ app is also pretty nice, RunKeeper doesn't require the purchase of any additional hardware and lets you choose your brand of shoes.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Find My iPhone

Even if you're not a MobileMe subscriber, you've probably heard a bit about Find My iPhone in the news. It's already tracked down a few iPhone thieves, but is probably more commonly used when you've just misplaced your phone. It used to cost $99 with MobileMe, but Apple offers it up for free for all iDevices so there's really no reason not to give it a try.
Download Page


Utilities
Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Cydia

While it's not for everyone, jailbreaking your iPhone opens up a world of new possibilities. Cydia is the hub where they reside. Often labeled the jailbreak app store, it allows you to download many more great apps that you can't get through Apple. If you want full control over your phone, you'll want to jailbreak it.
Jailbreak Your iPhone

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Dropbox

Would it truly be a Lifehacker Pack without file-syncing app extraordinaire Dropbox? While the iPhone version of Dropbox isn't quite as useful as Dropbox on your computer, it makes for a nice companion. If you're using Dropbox for all sorts of clever things, it's always nice having access to your sync'd files from your phone. While the Dropbox app can download anything the iPhone (or a third-party app) can display, you can also save key files on your phone as well.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

BoxCar

If you like frequent push notifications, you'll probably like Boxcar. Boxcar integrates with Twitter, Facebook, email, RSS, and Growl to grab updates of nearly anything you want and push them to your phone. If you want to be alerted the moment something changes, Boxcar will get the job done.
Download Page


Media
Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Panamp

Panamp is an alternative music player for your iPhone that uses a tree-based structure for your content. This makes it really easy to quickly navigate through all your songs and queue them up on the fly. If you like creating playlists on the go, Panamp is the music player you've always wanted. If you like a more traditional structure, however, the built-in iPod app will still do the trick.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Downcast

If you listen to a lot of podcasts, you should be listening with Downcast. It does just about everything that's missing from Apple's iPod app. For starters, it downloads everything directly from within the app. It'll work over 3G and Wi-Fi, plus you can set rules for when it uses the 3G connection to download and when it doesn't. You don't even have to download the files—you can stream them instead. There are plenty more features and you can read about them here.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Pandora

Pandora's always been a favorite on the iPhone, but it was kind of useless before multitasking support came around. Not much has changed since the release allowing it to play in the background, but nothing was really necessary. It's still the same great Pandora, offering personalized radio stations free of charge.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Remote

Apple's Remote went a long while without an update, but this last year brought some great new navigation features, controls, and more. When it comes to remotely accessing your iTunes library and streaming music via AirPlay, the Remote app is the best there is.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

StreamToMe and Air Video

StreamToMe and Air Video are both apps that help you stream video from your computer to your iPhone, no matter where you are. They're especially compelling when you want to watch something at, say, the gym and you didn't have time to transcode and sync it to your device first. Whether you're connected to Wi-Fi or 3G, you can stream video directly to your phone from anywhere you are (the quality of your connection permitting, of course). Both apps have some subtle differences, such as StreamToMe's ability to stream more than just video and Air Video's option to pre-encode content for easier streaming, and either are worth the price of admission: $2.99.
Download StreamToMe or Air Video

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

GoodPlayer

If you'd like to keep your videos in their native format rather than use Air Video or StreamToMe to stream iOS-friendly versions, GoodPlayer can handle the task—if your hardware's up to it. While GoodPlayer supports pretty much every video format you could need to play, it's limited by your iPhone's hardware. It tends to do better using the iPad's A5 chip, claiming playback of even 720p MKV files. It's a very capable player, but it'll be significantly more useful once the hardware catches up.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

iBooks, Kindle, and Stanza

It's hard to consider any of the iPhone ebook readers the best choice because they're pretty similar. They all let you read on your phone, they all let you purchase books, and they're all free to download. While I'm partial to the Kindle app, it's mainly because I started with ebooks via the Kindle. Pick the ebook app that works the best for you—or don't, since they're all free downloads.
Download iBooks, Kindle, or Stanza

Food and Entertainment
Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

MenuPages

MenuPages isn't necessarily the best at discovering new food, but choosing a restaurant can often depend on what's on the menu. This app gives you access to the content of the popular web site when you're away from the computer.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

IMDb

IMDb is a great resources for movie information, and the app does a good job of focusing a lot of information onto your iPhone's small screen. What's also great about the IMDb app is that it also serves as an excellent free option for finding movie showtimes.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

TV Forecast

TV Forecast performs the simple function of keeping track of when the next episode of any show is going to air. Enter in just about any show that's currently running and TV Forecast will provide you with an attractive schedule tailored just for you. While you can grab the free version of TV Listings instead and save yourself $1.99, TV Forecast is a better option.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Netflix

The Netflix app does one important thing: allows you to stream content from your instant queue directly to your iPhone (or other iDevice). You can also search for titles and make (instant) queue adjustments, but those features come secondary to being able to stream Netflix to your phone. If you're looking to catch up on a few TV episodes or even want to watch a movie, you'll piss off David Lynch but you can do it.
Download Page

Art and Photography
Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Instagram

Instagram is a wonderful little social camera app that lets you take pictures, apply neat vintage-style filters, and share your images across the web on various social sites and photo sharing services. It's fast, it's free, and it's pretty addictive.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Camera+

Camera+ pretty much turns your phone into a feature-rich point-and-shoot camera. Not only is it really fast at snapping photos, but it can enhance them, remove red eye, add special effects, and a whole lot more. It also comes with great features for taking the pictures themselves like stabilization and digital zoom that doesn't completely suck. It'll cost you $2 but it's worth it if you're really into taking pictures with your phone.
Download Page

Lifehacker Pack for iPhone: Our List of the Best iPhone Apps

Sketchbook

While SketchBook is the sort of app that excels on a big screen, like the iPad's, it's nonetheless a great drawing app on the iPhone. With several brushes and pencils, you'll be surprised what you can actually draw with this app. When you're done, you can even export to a PSD (Photoshop Document) or a flattened image. It'll cost you $3, but if you're really into drawing you'll likely consider it worth the price.
Download Page

If you're looking for more options, or just to see what's changed for 2011, check out last year's Lifehacker Pack for iPhone. Got any other free iPhone apps you find indispensable? Share your picks in the comments.

You can follow Adam Dachis, the author of this post, on Twitter, Google+, and Facebook.  Twitter's the best way to contact him, too.



Source: http://lifehacker.com/5827212/lifehacker-pack-for-iphone-our-list-of-the-best-iphone-apps

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Best iPhone Applications

Posted by Unknown 0 komentar
On this page, you will find the best 100+ iPhone apps for all your needs. We’ve taken the effort to categorize the apps and picked only those we believe to be the best ones and which will most likely be useful to you. (+) denotes apps which run on both iPhones and iPads. From http://www.makeuseof.com/pages/best-iphone-apps


















Shazam
Identify and discover songs with Shazam. Download
Pandora (+)
Stream personalised radio stations on your iOS device. Download
Soundhound (+)
Identify unknown songs. Works like Shazam without the monthly limit. Download
TuneIn Radio
Enjoy over 50,000 radio stations (even AM/FM radio) and stream to speakers via AirPlay. Download
SoundTracking
Share a great song moment via snippets, photos and location with your friends. Download
Mixcloud
Radio on demand. On your iPhone. Download



Opera Mini Web browser (+)
The fastest mobile web browser for iPhone. Web pages are compressed to reduce data costs. Download
Skyfire Web Browser
Brings Flash back to your iPhone. Browsing as it should be. $2.99 Download
Atomic Web Browser (+)
Enables tabbed browsing, private mode, orientation lock while browsing. $0.99 Download



DrawCast
Free drawing app that supports layers, multiple brush sizes, colour mixing and more. Download
Doodle Buddy
Great, simple drawing app. Supports multi-user drawing sessions over Wi-fi. Download
LiveSketch
Awesome sketching app that makes you look like a professional artist. Download
SketchMee Lite
Turn your photos into brilliant sketches and share them via email or Facebook. Download



PayPal
Gain secure access to your PayPal account to easily manage, send and receive money on the move. Download
Square
Accept credit card payments directly on your iPhone. Requires Square card reader. Download
Mint
Coupled with the online version, provides you with everything you need to manage your finances. Download
Expensify
Scan your receipts and track your expenses. Automatically generate expense reports. Download



Word With Friends Free
Challenge up to 20 friends to word games that can be played at your leisure. Download
Cut The Rope: Holiday Gift (+)
The free, holiday version of Cut The Rope. Still cute and still immensely fun. Download
Smurfs’ Village (+)
Build your Smurf empire and play with your favourite Smurfs. Download
Tiny Wings
Slide down hills and fly to the sky. Watch out for the night as it chases behind you. $0.99 Download
NBA Jam
Play as your favourite NBA basketball player in classic campaign mode of challenge your friend via Wifi or Bluetooth. $0.99. Download
World Series of Poker Hold ‘Em
One of the best Hold ‘Em poker game for the iPhone. Play by yourself or with others around the world. Download
Flick Football Lite
A great, free game to pass the time. How many footballs can you flick before the game ends? Download
Overkill (+)
One of the better free shooting games for the iPhone. Quite tough to play. Download
Solitaire
If Solitaire is what you’re looking for, then look no further. Download



RunKeeper
Use GPS to track your run and to plot your route. Also provides you with a historical dashboard containing your totals and progress. Download
WebMD
Provides you with a simple symptom checker and other tools to better understand your medical condition. Download
Lose It!
A simple app to help motivate you to lose weight and track your progress. Download
Naturespace (+)
A collection of relaxing nature sounds, reproduced in 3 dimensions to provide you with the most realistic experience. Download
Calorie Counter and Diet Tracker
A great alternative to Lose It! Contains a database of over 750K foods and 350 exercises. Download
Nike+ GPS
Coupled with the Nike website, Nike+ GPS is most complete running progress tracker for the iPhone. $1.99 Download
Medscape
Provides easy and quick access to the Medscape medical database with disease and condition references and drug guides. Download
Pillboxie
With its visual design, Pillboxie is the easiest way to track your daily medication. Download



Movies by Flixster (+)
Get movie reviews from Rotten Tomatoes, check out what’s hot and watch movie trailers. Download
IMDB (+)
Everyone knows and loves IMDB. Rate recently viewed movies, browse the movie database and catch up on the latest flicks. Download
Fandango (+)
Get movie showtimes and purchase movie tickets directly from your iPhone. Download
Crackle – Movies & TV (+)
A great new app that allows you to stream and watch full-length movies and TV series in certain countries. Download
HippoRemote Lite
Control your Mac remotely via Wi-fi with HippoRemote. Extremely useful when you’re leaned back and enjoying a movie. Download
Netflix (+)
Stream movies and TV series directly to your iOS device. Requires a Netflix membership. Download



MapQuest 4 Mobile
Free voice-guided turn-by-turn navigation powered by MapQuest. Download
Trapster
This little app will alert you as you approach speed traps, traffic cameras, accidents, etc. Download
AllSubway
Complete database of all major city subway maps around the world. $0.99 Download
MotionX GPS Drive
Affordable turn-by-turn voice navigation with voice guidance and free traffic updates. For the U.S. and Canada only. $0.99 Download
Waze
Free GPS navigation with turn-by-turn instructions. Download



Weatherbug
Simple. Accurate. What else do you need from a weather app? Download
Scan (+)
Fast QR code scanner. Redirects to webpages; recognises phone numbers, email address, etc. Download
AppShopper (+)
Create wishlists and be informed when your favourite apps are on sale. Download
Flashlight
Enable your iPhone’s flashlight quickly. Allows for manual control (morse code function). Ad-free. Download
Find My iPhone
Must-have app. Allows you to log in and find other missing iOS devices. Download
GlobeConvert
Convert over 80 units including time, volume, length, weight and over 190 currencies. Download
iHandy Level
Calibrate your iPhone and use it as a handy water level. Download
Dragon Go!
Say what you want and Dragon Go! will deliver. Download
Tips & Tricks – iPhone Secrets
An app full of iPhone secrets. $0.99. Download



Hipstamatic
The most popular photography app for iPhone. Comes with several unique effects, with additional effects from the in-app store. $1.99 Download
OldBooth
Superimpose yourself and your friends onto images from the past. Super fun app that everyone enjoys. $1.99 Download
Instagram
The popular and incredibly awesome Instagram. It comes with over 15 beautiful effects and the ability to share your creations. Download
Photosynth
Th easiest way to create beautiful panoramic photographs on your iPhone. Download
Photogram
Great app to easily broadcast photos from an event to Facebook, Twitter and email simultaneously. Download
Adobe Photoshop Express (+)
Perform simple edits like rotate, crop, adjust saturation; all on your iPhone. Download
Camera Genius
Equip your iPhone camera with enhanced digital zoom, timer, sound capture, a full screen capture button and more. $0.99. Download
Pocketbooth
Turn your iPhone into a retro, fun photobooth. Via AirPrint, you can print the photos directly from your iPhone. $0.99 Download
Dermandar
Create and share panoramic images on your iPhone blazingly quick with a fully automated capture system. Download
Canopy Camera Tools
Simple app that adds time delayed capture and allows you to create time-lapse videos. Download



Dragon Dictation (+)
Allows you to transcribe your notes, emails, SMS, social network status, and reminders. Download
Wunderlist
This iPhone app keeps your online and desktop to-do list in sync. Download
PeerPressure for Goals
Stick to your commitments by letting your friends in on them. Gain a virtual support team and achieve your goals. Download
Mozy (+)
Securely access all of your Mozy backed-up files via your iPhone. Download
Dropbox (+)
Access your Dropbox and share documents and images directly on your iOS device. Download
Scatterbrain
Jot down notes, to-dos and reminders as they happen. Optional account to backup and sync your thoughts. Download
Evernote
Another great thought-tracking app that syncs with Evernote.com and the desktop client. Download
Remember The Milk (+)
Take your RTM to-do list with you wherever you go and connect to your tasks, search your notes and plan your day on the move. Download
Weave
A great-looking free app that allows you to manage projects, to-dos, expenses and time spent on a particular task. Download
Calvetica Calendar
For those who need a simple and elegant calender and reminder app. $0.99 Download
SugarSync (+)
Enables access to all of your SugarSync folders. Similar to Dropbox but packs a bigger punch. Download
Simplenote (+)
Create and edit notes, automatically synced with Dropbox. Download



Pulse News for iPhone
An elegant solution to browse through your favourite websites. Download
Instapaper (+)
Save your favourite websites to read offline, optimised for the iPhone’s screen. $4.99 Download
Read It Later Free
Save your webpages to read later offline, either on your iOS device or your desktop. Download
Zinio (+)
Devour magazines like Maxim, The Economist directly on your iPhone. Requires subscription. Download
Kindle (+)
Optimised for iOS devices, allows you to read Kindle books and access the Kindle store. Download
Goodreads
Discover new books, read reviews and keep a virtual bookshelf of the books you’ve read. Download
iBooks (+)
A must-have on your iOS device. Download and read ebooks from the iBookstore. Download
Stanza (+)
Read ePub, eReader, PDF, CBD, CBZ, Project Gutenberg and DjVu books.

Download
Wikipanion
The easier way to search and browse Wikipedia. Download
BBC News
Browse breaking news from the BBC as it happens. Download
CNN (US)
Gain access to live streaming news broadcasts and important headlines directly on your iPhone. Download
ESPN Scorecenter
Stay up to date with sports news and results from leagues around the world. Download
Byline (+)
Ad supported offline feed reader that uses your Google Reader account. Premium version is $2.99 Download
feedly (+)
Gorgeous free feed reader. Download
Reeder
Google Reader client that syncs with Google, Instapaper, ReadItLater, Readability. $2.99 Download



WhatsApp Messenger
Until iMessage is available to everyone, this is what we’ll depend on. $0.99 Download
Foursquare
Share your hotspots with your friends and let them know where you’ve been. Download
Bump
Share photos, contacts, videos, songs, and apps by bumping two iOS devices together. Magical. Download
Viber
The best way to make and receive free calls on your iPhone. Requires an internet connection. Download
Twitter (+)
Get your tweets on the move. Share images and thoughts with your Twitter followers. Download
IM+ (+)
A great multi-protocol instant messenger. Supports GTalk, MSN, Yahoo!, AIM, iChat, Jabber and many others. Download
Meebo
Another great multi-protocol instant messenger. Download
Trillian
For the die-hard Trillian users. Supports Trillian to Trillian messaging to save money. Download
Facebook
Who could live without Facebook on their iPhone? Download
Tumblr
For those who use Tumblr, this is an easy way to update on the go. Download



FlightTrack (+)
Track flights in real time and get updates about delays and changes directly on your iPhone. $4.99 Download
Currency (+)
Get up-to-date currency exchange rates for over 100 currencies and easily convert them to a currency of your choice. Download
TripIt – Travel Organiser (+)
Organise your travels. Coupled with an awesome web interface, this app is a must-have. Download
Urbanspoon (+)
Use GPS to find the best restaurants around you, sorted by cuisine and complete with reviews. Download
Yelp (+)
Like Urbanspoon but for everything else in the community, covering places to drink, eat and have fun. Download
Skyscanner
Great app to help you find the lowest flight fares and cheapest dates to fly. Download
Google Translate
Speak a phrase and the app translates it automatically! Over 50 languages supported. Download
XE Currency
Convert over 180 currencies at trusted rates. View currency charts going back on year. Download
Jetsetter
Gain access to exclusive discounts on spa, ski and beach resorts; travel packages and cruises. Download


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