apk x8

“If you are using virtual spaces for professional learning, it only enhances your digital footprint,” writes Kristen Swanson in her new book Professional Learning in the Digital Age: The Educator’s Guide to User-Generated Learning. Getting educators to think about their own digital footprint should be an important part of 21st century school leadership, and reflecting and managing our own is just as important. Examples abound in the media where educators post derogatory things about their students, or where teachers and administrators post improper photos of themselves through social media channels. Most lose their jobs as a result. My initial reaction as a practicing school administrators is, “Just what were they thinking?” and the conclusion I usually reach is, “They weren’t!”

The idea of deliberately shaping and molding your own digital footprint isn’t really a new idea. Experts write whole books advising businesses on how to shape their “online reputation” and their offline one as well. More and more businesses, though, are starting to take seriously this task of making their online presence positive. I personally see “digital footprint” and “online reputation” as strongly related but perhaps not entirely synonymous. One’s digital footprint is the collective substance of everything one has posted online. It is the physical substance of what you have posted. It includes blog posts, Tweets, comments on other blog posts, news stories, everything online connected to a single person. I personally consider the actual footprint neutral, but it is the digital footprint that foster’s one’s online reputation.Through all those blogposts, Tweets, Facebook posts, and all your other interactions online, people make a judgment about you, and that is your “online reputation.”

Which brings me to the whole point of this post: You shape and mold your online reputation through your digital footprint. In other words, you can use your digital footprint to shape and mold your online reputation, and in the world of the 21st century, it is imperative that educators take the time to make sure they are leaving exactly the kind of digital footprint they wish to leave: a strong, professional online reputation.

Here are some strategies and thoughts that I myself use to both monitor my digital footprint and to try to shape and mold my online reputation.

• Monitor what is being said about you by setting up a “Google Alert” for your name, your Twitter Username, and any other identifiers connected to you. It is key to keep an ear to the ground to measure reactions to your digital footprint, after all, your online reputation is based on these. Setting up a Google Alert is a free and easy way to perpetually listen to the conversation about you. There are other tools that will help you do this as well. Here’s an earlier post describing “3 Free Social Media Monitoring Tools for the 21st Century School Leader.”
• It is occasionally OK to post things controversial, in fact, having a strong online reputation demands it. Remember, if you post controversial remarks, you are going to get reactions from others, but playing it entirely safe may not enhance your online reputation. To have a strong “online reputation” your digital footprint has to have personality. In a word, it helps if it really reflects who you are. Be entirely neutral, and you aren’t real person. You’re a computer. How boring!
• Everyone, administrators, teachers, superintendents, students, etc. need to be actively engaged in molding and shaping their online reputation through their digital footprint. Honestly, you have an online reputation whether you have taken an active role in developing it or not. When a parent or student posts a comment on Facebook or in response to local news article  criticizing you or one of your actions, that affects your online reputation. It is much better to engage in the use of 21st century tools and contribute your say in that digital footprint than to simply let others do so for you.
• Establishing a strong online reputation requires a digital footprint that includes both quality and quantity. It is vital that you include thoughtful, engaging interactions on the web, such as blog posts, Tweets, etc. The quality of what you post is important. If you are simply using Twitter to post out announcements or to post what you are having for lunch, those are not qualitative additions to your digital footprint, and are not likely to add to your online reputation. It takes using these tools to post lively, thoughtful interactions to foster the qualitative nature of your online reputation. In addition, it does require a quantitative approach as well. You don’t want just a few posts or online interactions to represent the entire substance of your online reputation. You need lots of content in your digital footprint to balance out what might be seen negatively or doesn't truly reflect who you are. That means interacting and posting online often is a must.
• Most of all, in my opinion, you have to be authentic online just as you must in real life. There’s something fundamentally wrong with posturing and being fake, and most of us don’t like it. Your digital footprint should contain content that reflects who are. In other words, it must be authentic. No one likes a phony!

The bottom line, when it comes to using your digital footprint to foster an effective professional online reputation, is simple: you either take an active role in contributing to your digital footprint, or there are those who will do it for you. It’s your choice to engage or not, but don’t think by avoiding interactions on the web that you have no digital footprint, therefore, no online reputation. We all do.

According to an article in the Winter edition of Journal of Research on Technology in Education, the results of a recent study by Stacy Wegrzyn, Doug Hearrington, Tim Martin, and Adriane B. Randolph had interesting results that may have an impact on how we help students with ADHD engage and focus in the classroom. According to their study, the “daily use of brain games can help strengthen focusing ability and executive functioning in adolescents with ADHD.”

In this study, students were asked to play “brain games” for a minimum of 20 minutes each morning before school for 5 weeks. Their level of engagement was then measured at three points during the day using electroencephalogram, parent and teacher reports, researcher observations, and participant self-reports.

The findings in this study suggest that we can use Nintendo’s DS software called Brain Age as a potential “nonpharmaceutical alternative to ADHD medication. It also suggests it might be a more affordable alternative than medications as well. The study cautions though, “Not every child will see an improvement through the use of brain games.”

The study suggests the following implications for 21st century educational practice:

• Brain games, such as the Nintendo DS Brain Age software, as a form of treatment could be kept within the school or even within the classroom.
• Teachers could allow struggling students to play the games each morning during homeroom, lunchtime, or recess.
• Teachers could then evaluate the usefulness of the games in increasing each student’s ability to focus.
• Unlike medication suggestions, teachers could try using the games without liability concerns, even if the games do not help increase the student’s engagement.

For more information on this study be sure to check out the current Winter edition of Journal of Research on Technology in Education. For information on Nintendo’s DS Brain Age game software, check out their web site here.

Ultimately, this is a perfect example of personalizing education for students. One can help but wonder whether these same kinds of tools can help all students focus and engage more in their learning.

On occasion, I’ll walk into another school administrator’s office and while we sit and talk, I look at their computer monitor, and it looks like this:

Clearly from Evernote is yet another one of those quite useful Chrome browser extensions, especially for those who have an Evernote account. One click of the button and a Web article is transformed into a simplified and uncluttered read. Four basic functions make this browser extension and addition to the must-have list for your Chrome browser.

• The basic function of Clearly is to transform blog posts and Web articles into a format that is easy and clean to read.
• By connecting Clearly to your Evernote account, you can make that Web content available on any device either connected to the Web or that has the Evernote application installed.
• Tag articles sent to your Evernote account so that they are easily accessed and retrieved.
• Change the theme  and the font size to make the article or Web page more readable.

Clearly Interface

Evernote users who want to capture Web content without all the distractions and make it available in all their devices, will love Clearly. For more information, check out the Chrome Web Store.

Yesterday, I posted about the “Send to Kindle” extension and how useful it was to Kindle users. Amazingly, there are quite a few other extensions in the Chrome Web Store that are just as useful. One of those versatile Chrome Extensions is the Awesome Screenshot Extension. This is another must-have Extension for the Chrome browser user. (Firefox and Safari users can add the extension to their browsers too.)

The Awesome Screenshot Extension is a tool that allows users to do three basic things: 1) capture a Web page image, 2) annotate and edit that image, and 3) save or share that image. Because Awesome Screenshot can be synced with your Diigo account, you can upload those captured screenshots to there and share them with your groups or followers.

To begin capturing a Web page is as easy as clicking on the Awesome Screenshot button located in the top right-hand corner of your Chrome Browser.

Awesome Screenshot Button

Once you click the browser button, you have three capture choices: capture visible part of the page, capture the selected area, and capture the entire page. Once you select what you wish to capture, it immediately appears in another browser window or tab. From this screen, you can edit, annotate, add arrows, and add shapes. Once you are finished annotating, you can either save the map locally on your computer, save it temporarily on your clipboard, or save it permanently in your Diigo account.

Awesome Screenshot Annotation Screen

Awesome Screenshot is another extremely useful extension for your Web browser. It is available for Firefox and Safari browser users too. 

There is a bit of art in composing engaging and thoughtful tweets. The ultimate question as a tweet composer is, "How can I say what I want to say in only 140 characters? And, how can I convey tone and mood through as few words as possible?"  The real fun of tweeting is trying to communicate the most you can with as little as possible, but you only know you have communicated it successfully when someone responds to your latest tweet.

Of course, like anything we write, what good is what we tweet if we do not have an audience? How can we possibly feel good about what we tweet if no one ever responds to us? The ultimate positive feedback as a Twitter user is to have someone respond to something we've tweeted, or have someone re-tweet our last post. If all you do is post tweets and no one ever reacts, are you really engaging in the art of microblogging? It seems to me you're only yelling in the darkness and you don't even get the satisfaction of an echo.

How can one really engage in connecting with others using Twitter? Here's some ideas that move beyond posting "What's happening?" Perhaps some of these will help you engage in art of Tweeting for Engagement.

• Compose a tweet on something controversial. Sometimes the best responses I have gotten using Twitter are posts that capture a rather controversial topic. Of course a bit of caution is in order. Controversial doesn't mean offensive. Controversial is expressing an idea not readily accepted or thought about. Post a Tweet that goes against the grain of what others are tweeting and see what happens. Don't be rude or offensive. Post your thoughts in a matter of fact manner.
• Post a provocative and powerful quote. This is one of my favorites since I am always reading anyway. I collect quotes constantly. Sometimes I'll post a thought-provoking statement by an education researcher and see what happens. This is an extremely effective way to get an education conversation going on Twitter.
• Post a thought-provoking and engaging question. This is similar to the quote Tweet. The difference is that you post a question that has no simple answer, or if it has an answer, it is provocative. Questions beg for a response, especially those questions you know your followers are likely to have opinions about.
• Share link to a thought-provoking and controversial article. By far there's nothing like a provocative article or blog post to stir up Twitterverse. Share a study that seems ludicrous. Point out a blog post that is likely to cause an eruption. Twitter is an excellent place to provoke debate where everyone is limited to 140 characters so it's easy to get a word in edgewise, even the shy person.
• Respond to other's tweets with questions or additional responses. As you read through your timeline, find a tweet that begs for a response. Tweet out a question that demands an answer. Or, post a response that is sure to engage the other person in an exchange of ideas.

When I talk with other educators and administrators, I still encounter quite a bit of skepticism about the educational and professional potential of this social media device. Usually, that skepticism centers around the belief regarding its ability to have any kind of impact on an educator professionally. Many wonder, “How can anything enlightening or educational come from posting 140 character messages during the course of the day?” It turns out, a great deal can come from connecting professionally with other educators through Twitter.


Perhaps one of the most difficult things to get a school administrator to do with Twitter is move and grow beyond just using it as another messaging system along with the Web page and phone messaging system. But using Twitter for this use alone completely discounts the greatest impact it can have on them personally and professionally. Such uses leave the “social” out and turns Twitter into just a medium for communication. Which is fine if that is your intention, but I am no longer sure you are engaging in social media use.

Twitter’s networking potential is enormous. There are few other Web tools that can literally connect a user with others around the globe. Educators who have Twitter accounts sitting idle, are not engaging in the power of this simple but powerful networking tool. They are not engaging is a social use of Twitter. In a sense, you might say they really are not using social media at all.


But what can a new Twitter user do to engage this social media tool in earnest? There have been quite of few posts across the blogosphere that dealt with this advice. I have posted a few times on this topic myself. With almost 3 years of Tweeting, what advice would I offer new administrators and educators engaging in the use of Twitter for the first time or trying to take a Twitter account out of idle? Well, perhaps here’s some Twitter advice from my latest experiences in Tweeting that might make that happen.

• Pay attention to the content of what  you share through Twitter. As I’ve grown and become what I hope is a more seasoned Tweeter, I have cut back on the quantity of what I’m tweeting when I share resources. I have tried to share more articles and resources that I find interesting and I think others will find interesting. I try to share interesting quotes from books or articles I’m reading. These days I pay closer attention to the content of what I’m Tweeting.
• Realize that there is nothing wrong with posting thoughtful and provocative Tweets. Obviously you need to protect yourself professionally and not post something that reflects negatively on your organization, but provocative tweets engage others in a Tweeting exchanges that can be informative. It helps to make sure your Twitter account does not in any way connect you to your employer or the school where you work. When I Tweet as the 21stprincipal, I am not Tweeting in my capacity as principal of a school. I have tried to make sure the 21stprincipal is a separate personality. I might refer to things happening on the job, or some of the successes I have experienced in my job, but what I say as 21stprincipal is my own personal and professional opinions and ideas and not those of the organization for which I work. It still means I must exercise caution.
• Don’t use Twitter to share what you’re eating for lunch, or what you’re watching on TV. Well, truth is, sometimes that’s OK, but if that is the entire substance of your Tweets, then I doubt many will find your Tweeting engaging. Try to Tweet to share professionally and thoughtfully.
• Try to master the art of saying a great deal with 140 characters. As a former English teacher who loves words, this is perhaps the most fascinating thing to me about Twitter. Trying to find a way to say the most with the least words and in a powerful way is both fun and challenging. Yet, that is what you need to do with Twitter. Expressing your thoughts or opinions with only 140 characters takes a great deal of thought. Trying to convey tone through a Tweet can be equally challenging. There have been many times a Tweet that I thought was humorous was taken seriously by others. I failed to convey the tone of the Tweet to readers and had to clarify with other tweets. Still, there is an author’s joy inside when the Tweet I’ve composed captures my sentiments entirely on a topic, idea, or issue.

In the end, I suppose Twitter could simply be a way for one to share out that they are having a hot dog at the City Diner, or sitting in front of the TV watching a movie. And, I’m also sure it can be an effective announcement system for events at the school. Still, I think those uses actually leave the “social” out of the media description of Twitter. To be social with Twitter, you’ve got to engage people socially, and you can’t do that with bland Tweets about what you had for lunch or about the dance your school is having Friday night.